WSJ: "A New Generation Reinvents Philanthropy"
Anyone interested in participating in a webinar or series of webinars to visit some of the impressive Web 2.0 / social networking fund raising sites featured in this Wall Street Journal article? Has anyone seen any examples of real estate companies or individual agents / brokers using any of these tools, yet? If so, Iet's begin to develop some case studies and identify best practices.
New Generation Reinvents Philanthropy
Blogs, Social-Networking Sites Give 20-Somethings a Means To Push, Fund Favorite Causes
Pull quotes:
Young donors and volunteers, snubbing traditional appeals such as direct mail and phone calls, are satisfying their philanthropic urges on the Internet. They're increasingly turning to blogs and social-networking Web sites, such as MySpace and Facebook, to spread the word about -- and raise funds for -- their favorite nonprofits and causes. They're sending Web-based fund-raising pitches to their friends and families, encouraging them, in turn, to forward the appeals to their own contacts.
At the same time, a growing number of charities -- ranging from start-ups to established names such as the Salvation Army -- are launching profiles on popular social-networking sites, hoping that young people will link up to the pages. Some are also encouraging bloggers to mention the causes on their sites, raising thousands of dollars in small donations from readers.
New Generation Reinvents Philanthropy
Blogs, Social-Networking Sites Give 20-Somethings a Means To Push, Fund Favorite Causes
Pull quotes:
Young donors and volunteers, snubbing traditional appeals such as direct mail and phone calls, are satisfying their philanthropic urges on the Internet. They're increasingly turning to blogs and social-networking Web sites, such as MySpace and Facebook, to spread the word about -- and raise funds for -- their favorite nonprofits and causes. They're sending Web-based fund-raising pitches to their friends and families, encouraging them, in turn, to forward the appeals to their own contacts.
At the same time, a growing number of charities -- ranging from start-ups to established names such as the Salvation Army -- are launching profiles on popular social-networking sites, hoping that young people will link up to the pages. Some are also encouraging bloggers to mention the causes on their sites, raising thousands of dollars in small donations from readers.
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